As an entrepreneur, we’re always looking to reach more of our people. Knowing when to post to social media is a big part of that.

There are plenty of articles that will tell you the best posting times for different social media, if you look long enough you’ll even find an article that completely contradicts the first one you read… Leaving you wondering what the hell to do for your posting schedule!

The reason why it’s so easy to find contradictory advice about posting times on social media is simple:  It’s all bullshit!

 

Why are the best posting times are a LIE?

They are generalized times that don’t take into account your timezone or your audience’s time zone.

They’re averages, usually created by looking at all the data from that platform or from the US market and then plastered to a blog post as an objective fact!

And lastly, they don’t take into account who your audience is, where they live and what habit they have on social media.

So if “best posting” times don’t work what does?

 

Here’s what DOES WORK:

Take a dive into your Look at your social media analytics and learn your audience’s habits. You’ll want to know:

  • At what time are most of your audience online.
  • When are they most likely to engage with your posts.
  • and when are you reaching more people?

Looking at these numbers will give you a sense of when you should be posting to reach your specific audience and what times they are online and willing to engage with your content.

If you don’t have enough of an audience don’t worry, there’s still something you can do.

Take some time to spy on your competitors, when are they posting? What about the people you admire that are targeting a similar audience? When are the people you want to reach showing up online?

These questions will be a great place to start when you are still building your audience.

 

I know doing it this way is hard work. But this approach will bring you actual results. If you don’t do the work to figure out when YOU should be posting then just post whenever it will be just as effective as following some random time some guy on a blog told you about.

When do you go online? What platforms do you use?