The number of social media platforms out there has been growing and I’m not even sure I can keep track of all of them: Facebook, Twitter, Pinterest, Instagram, LinkedIn, Snapchat, TicToc… and whatever new one just showed up this week.
With so many different social media platforms to choose from it can be hard to know which one you should be using and most importantly which ones are worth your time. After all, there aren’t enough hours in the day to show up consistently in every single one!
How do you choose which social media platforms are right for your business?
There are many ways to figure out what platforms are right for you but these three questions have been valuable guidelines when figuring out where to invest my time and what to leave behind.
Where do you like to spend time on?
If you hate spending time on a specific platform chances are you won’t be able to do a good job on it or show up consistently, so start by focusing on the ones that you enjoy the most!
Where does your audience hang out?
After all, that’s why you’re investing time on social media right? To reach your audience and connect with them. So take some time to figure out where is your audience hanging out and how they are using these platforms.
What type of content do you love creating?
Are you a writer at heart? Or do you love sharing photos of your latest creations? Whichever type of content you love creating there’s a platform that thrives off it. So ask yourself what platforms best matches the content that you enjoy creating?
Here’s how I made my decision:
For Rebel Firestarters I choose to only focus on Facebook and Instagram, why? I love hanging around Facebook and my audience typically splits their time between Facebook and Instagram and my favourite content to create are long texts with great photos.
This made it easier to eliminate other text-heavy platforms like Twitter. I also left out Pinterest and LinkedIn because honestly I just don’t enjoy them!
Remember you don’t need to be everywhere!
Social media is an important part of your marketing strategy but it doesn’t have to engulf your life. You don’t need to be in every single platform and I’d actually argue you shouldn’t be!
It’s much more valuable to focus on 1 or 2 social media platforms that you can do well and that fit your personal preferences and your audience the best.