I’ve been there. I’ve sat at the computer completely overwhelmed by all the “rules” of the perfect content for all the different social media platforms looking to create the perfect content for Instagram, Facebook, Twitter, etc. But you don’t need to be here.
What you really need is to be creating content consistently! And to do that you need a strategy that works for YOU and that you can execute on, consistently.
One of the best ways I’ve found for consistently posting to social media is to use the same content across multiple platforms. This will save you time and keep you from getting overwhelmed with all the places where you should be showing up.
So how do you reuse your content?
First things first. What platform is the most important for you? Where do most of your clients hang out or where do you have the most engagement? Where are people taking action?
Once you know this start by creating content for that platform. And then using the same text and images post that same piece of content for the remaining platforms.
It won’t be perfect. And it won’t be unique. But it will help you create a consistent posting schedule while still delivering amazing content to your audience.