There are two main image formats that you can use PNG and JPEG. Using the correct image format for your social media posts can be the difference between clear attention-grabbing images and a grainy unprofessional image.

First thing first, what do PNG and JPEG even mean?

PNG stands for Portable Network Graphics
it’s a raster-graphics file-format that supports lossless data compression (uuuh fancy words!).

JPEG stands for Joint Photographic Experts Group
and is a commonly used method of lossy compression for digital images, particularly for those images produced by digital photography.

Both image files can result in great and JPEG offers the great advantage of allowing you to optimize image size making for lighter images perfect for uploading to your website.

So why does it matter what format you use for your social media posts?

Well, Facebook and other social media platforms want to save as much space as possible on their servers that means that whenever possible they’ll reduce the size of your images to save space. I get it, I mean can you even imagine how many images they deal with daily?

That’s where the difference between JPEG and PNG becomes important. You see JPEG allows for image compression. When you upload a JPEG image to Facebook they will compress it to save space and it will lose quality. But PNG is different.

With a PNG image compression won’t cost you quality. This means your image won’t look crappy when you upload them. Your images will look sharp and you’ll never need to worry again!